About Us

Hey Gorgeous,

Welcome to Shaira—where bold vibes meet timeless style.

I’m Pooja Ummat, the heart and hands behind Shaira. After five years in the corporate hustle, I realized I was craving something more—a space to create, express, and truly feel alive. So I took a deep breath, followed my passion, and Shaira was born.

At Shaira, we craft expressive, fashion-forward jewellery designed to help you own your style and adore your moments. Whether you're dressing up for a celebration or adding a little sparkle to your everyday, our pieces are made to elevate your energy and reflect your unique story.

This isn’t just jewellery—it’s a vibe, a mood, a reflection of you. Each design is inspired by courage, creativity, and the freedom to live life on your terms. No trends to chase, no rules to follow—just effortlessly chic pieces that empower you to shine, your way.

Thank you for being part of this journey. Here's to bold choices, beautiful moments, and jewellery that speaks for itself.

Adore Your Moments.

With love and style,
Pooja Ummat