Why I Started Shaira??

I was working and building my career when life changed in a way I never expected.

After a personal loss, I went through a difficult period of grief. I was taking care of my responsibilities and the people around me, but somewhere along the way, I stopped taking care of myself.

I lost my confidence. I stopped doing things for myself. I didn’t really feel like me anymore.

Starting Shaira wasn’t something I had planned for years. It began with a simple thought: I wanted to build something of my own.

I had always loved jewellery, so the idea of building something around it started to feel right. I didn’t know exactly where it would take me, but I knew I wanted to try.

And slowly, Shaira gave me something I had been missing. It gave me a reason to create, to learn, to make decisions for myself and to believe in my abilities again.

Today, Shaira is more than just a jewellery brand to me.

It is a reminder of where I started and how far I have come.

I created Shaira for women who want to enjoy the little things too. The woman getting ready for work. The woman dressing up for dinner. The woman starting something new. The woman who spends so much time taking care of everyone else that she sometimes forgets herself.

And if you’ve ever felt a little disconnected from yourself, I hope Shaira reminds you of something I had to learn for myself: it’s okay to make room for yourself too.

You don’t need a special occasion to wear something beautiful. You don’t need someone else to give you a reason.

Sometimes, the moment worth celebrating is simply the moment you start feeling like yourself again.

That is what Adore Your Moment means to me.

With love,
Pooja Ummat
Founder, Shaira